The Hartley Family: A Legacy of Cranberries, Community, and Tradition

Nestled in the heart of Rochester, Massachusetts, the Hartley family has spent seven decades cultivating more than just cranberries—they’ve cultivated a legacy of family, tradition, and connection to the land. 

It all began in 1947 when Woody Hartley’s grandfather purchased 55 acres of woodland, unknowingly setting the stage for what would become a multi-generational farm. Over the years, this land passed through the hands of Woody’s parents, and in the 1990s, Woody and his brother, Walter, decided to turn it into a cranberry farm. What started as a decision to build something sustainable has grown into a thriving business that now serves as a beacon of family unity and environmental stewardship.

A Deep-Rooted Tradition

The Hartley family’s connection to farming runs deep. Woody’s grandfather worked on a dairy and cranberry farm his entire life, and as a young boy, Woody spent countless hours at his side, learning the ins and outs of farm life. As a teenager, he worked on nearby cranberry bogs to earn extra money. Though Woody eventually became an engineer, he never lost sight of his agricultural roots.

When it came time to retire, Woody and Walter saw an opportunity to continue the family’s farming tradition. In the late 1990s, they converted 12 acres of their land into cranberry bogs. While it started as a part-time venture, the farm quickly became a full-time family operation, involving not just Woody and Walter, but their wives, children and, eventually, grandchildren.

A Farm Built on Family

For the Hartleys, the farm is much more than a business. It’s the heart of their family and the place where countless memories have been made. Over the years, multiple generations have built homes on the Hartley land, and today, over 40 family members and friends live within close proximity, forming what the Hartleys affectionately call the “Hartley compound.”

For the Hartleys, working the land is a shared responsibility, and it’s a way to stay connected to each other and the past. Even during the busy harvest season, when the entire family pitches in, there’s a sense of joy in the work. "The harvest is a time when we all come together," says Woody. "It’s hard work, but it’s also one of the most rewarding parts of the year."

The Year-Round Rhythm of Cranberry Farming

Cranberry farming is a year-round commitment, and the Hartleys have learned to work with the natural rhythms of the bogs. Winter is spent protecting the vines from the cold by flooding the bogs. As spring arrives, the family works to protect new growth from late frost. In the summer, irrigation, pest management, and regular maintenance keep the bogs in top condition. By September, the excitement begins to build as the berries ripen, signaling the start of the harvest season.

"The harvest is when everything comes together," says Woody. "It’s all hands on deck— everyone pitches in to make sure we get the job done." The harvest itself is a busy and intense period, but it’s a time when the family’s hard work pays off.

Sharing the Harvest: Ecotourism and Community Engagement

In 2024, the Hartleys decided to share their passion for farming with others by opening their farm to ecotourism. During the harvest season, visitors can take guided tours of the bogs, learning about the cranberry-growing process and the Hartleys’ commitment to sustainable farming. The tours have proven to be a hit, particularly with families from out of state.

"It’s been amazing to see the response," says Sharon. "People come from all over—Arizona, Rhode Island, even New York—and they’re excited to learn about cranberry farming.”

The farm is open for tours during the harvest, typically through October 21st. It’s a time when the family works around the clock to ensure a successful harvest, but it’s also a time to share their work with others and welcome visitors to experience the farm firsthand.

A Legacy of Sustainability and Family

For the Hartleys, cranberry farming isn’t just a business; it’s a legacy. "This land has been in our family for more than 70 years," Woody says. "It’s about family and community. We’ve created something that will carry on for future generations, and that’s something we’re really proud of."

With their deep roots in farming, a thriving cranberry business, and a growing ecotourism venture, the Hartleys have created a unique place where tradition meets innovation. It’s a testament to the power of family, hard work, and a deep love for the land they call home.

Visit the Hartley Cranberry Farm

The Hartley Cranberry Farm is open for tours during the cranberry harvest season, typically in September and October. For more information or to book a tour, visit https://www.cranberrybogtour.com/